Coming soon: A campaign to counter Big Tobacco’s tax lobbying

The evidence is clear that the right tobacco tax policies sharply reduce consumption (and generate significant revenues too). Inevitably, Big Tobacco puts major resources into lobbying against those policies. And every marginal success they have means that more people will die needlessly.

The right tobacco tax policies around the world will save millions of lives. The campaign Tax Tobacco for Life will launch in October 20156, and aims to support those policies – and to call out those who work for Big Tobacco, or support their messages globally.

For background reading just now, here’s a post on World No Tobacco Day 2015 by Tax Justice Network’s director of research Alex Cobham, which sets out the main evidence – and the case for multinationals, professional services firms and individuals to step away from the tobacco lobby.